|Created by Julie Goucher Jan 2015 using Wordle|
According to Christopher Bart in "Industrial firms and the power of mission" Industrial Marketing Management 26 (4) pp 371 - 383 there are three key elements.
- Key Market - Who is the chosen item aimed at?
- Contribution - What does the chose item provide to the wider audience?
- Distinction - What makes the chosen item unique over others?
These three elements do not exactly fit a collection, but they go some way to present a suitable structure of key indicators.
In my experience as a family and local historian a collection forms as a natural stage of research. I do not believe that any of us make a conscious decision to collect every postcard of X, every piece of pottery made by X or every occurrence of a name in a location or of every instance of every name in a location. A collection quite simply happens, a result of a catalyst.
In which case why did it happen and how are you going to deal with it in the future?
Create a mission / purpose statement with the following:
- How did the collection come to be created and by whom?
- Who is it created for? and has that changed?
- How will it be maintained or grow?
- How will it be accessed by others?
- Does it need to be?
- How will you advertise your collection?
- How do you ensure the longevity of your collection?
- How is the collection kept?
- How will you ensure copyright and ownership issues are protected and addressed?
- Do others have any investment in the collection? (investment does not necessarily mean financial)
- Is the collection unique?
Do you have a collection (or perhaps two or three!)? I will be sharing some of my collections over the coming week or so